Wednesday, 28 November 2018
Ugg outcome falls short of mark
Ugg boot retailer pays penalties for alleged false Australian-made representations I share Australian Leather's concerns about the very low penalty ($25,200) imposed on Ozwear Connection by the ACCC for making misleading representations about the origin of their ugg boots. The use of a swing tag in the shape of Australia with green and gold writing was highly likely to mislead consumers into believing that Ozwear's ugg boots were being made in Australian rather than entirely in China. While the ACCC gets it right most of the time, occasionally they drop the ball - this is one case where the ACCC has let down the Australian ugg boot manufacturing industry by not taking more aggressive enforcement action against Ozwear.