Optus penalised $10 million for misleading customers over digital purchases

$10 million sounds like a pretty significant penalty until you read further down in the ACCC's media release where it states: "Optus earned about $65.8 million in commissions for products sold through the DCB service, which launched in 2012. Its customers were charged about $195 million for the content." Optus has also paid $8 million in refunds to consumers, so it sounds to me that Optus is still $47.8 million ahead! I'm not too sure that this penalty achieves either specific or general deterrence.

https://www.accc.gov.au/media-release/optus-penalised-10-million-for-misleading-customers-over-digital-purchases